FIFA and Sony to launch first ever global 3D experience

Following the initial joint announcement to make the world’s first FIFA World Cup™ available in 3D, FIFA and the Sony Corporation today unveiled insights into what the football fans around the globe can expect from this innovative undertaking to add a third dimension to the football viewing experience. Coinciding with the rapidly growing consumer interest in 3D fuelled by the release of blockbuster movie titles in 3D and impending launch of 3D TV sets for the home, the first ever FIFA World Cup™ in 3D will further capture the excitement for millions of football fans around the globe. 

Starting from the FIFA Confederations Cup last year in South Africa, Sony has been working on enhancing the 3D capturing of fast-moving football action and has since conducted a number of 3D filming trials in Europe. 3D filming will be realized at five out of the ten FIFA World Cup stadiums: Soccer City and Ellis Park in Johannesburg, Durban, Cape Town and Port Elizabeth.

In line with FIFA’s and Sony’s endeavor to make this new exciting 3D viewing experience available to as many football fans as possible, a dedicated global 3D public viewing project will debut at this year’s FIFA World Cup. Eight matches will be fed live to digital cinemas and selected venues in 3D HD quality around the globe. To this end, FIFA has appointed Swiss-based Aruna Media AG to manage the exclusive 3D cinema and entertainment venue rights for live games in 3D. Aruna plans to broadcast live 3D coverage of matches to around 26 countries and is in advanced discussions with several major markets.In Brazil, Golden Goal is responsible for the management and negotiation of the project in Brazil.

Read here the press release on FIFA’s website.

Please contact Daniel Malachias for more information:
Daniel Malachias
E-mail: daniel.malachias@goldengoal.com.br
Phone number: (21) 2232-1312 R.: 217